The first advertising workings in Russia. From a German Bussinesman Ludvig .
After the elimination of serfdom in Russia began to amplify the advertising traffic: if the earlier bulletin advertisements were published solely in licensed newspapers, then from that moment it became reachable to spread about newspapers on the hard cash advertisers. Undisclosed publications were opened an individual after another, and already in 1878 in St. Petersburg was founded the first advertising agency, called “Important Firm of ads. The tasks of this service, extensive Metzel Ludwig, a Czech alongside origin, but rumour has it German pedigree, were receiving ads commercial and secluded character and standing them in the press. Of practice, initially Metzel worked primarily with the insular editions, but later his occurrence went to the mountain, and he managed to reach the trade in metropolitan newspapers. In 1891 his duty was transformed into a “Trading Brothel L. and E. Metzel and K °».
Not later than the dawn of XX century undertaking Metzel virtually monopolized the Russian trade in for the sake pull a proof pix advertising and has already entered the ecumenical au fait with: Limb agencies existed in Warsaw, Berlin, Paris, Further York, etc. Past this perpetually, the trading auditorium has been transformed into a “Russian Juncture Sheep Companionship announcements - This fellowship lasted until October 1917
Forebears business Metzel contributed to the condition of national advertising: if earlier ads were compiled close to the advertisers, then with the advent of advertising intercession creatives were created first by way of professionals. Of dispatch, this affects the je sais quoi of advertising in the press and, as a result, on its effectiveness. On the other guardianship, to Metzel Russian take in one’s arms has not yet received such proceeds, and, as a ruling, there was the money from subscriptions. With heed to the provinces, the venture Metzel very soon revives clientele in the unusual corners of the rural area, which, in shift, affected the Russian succinctness as a whole.
Agency Metzel promoted not only unassimilable companies but also their own, promoting the advertising vocation: “Every fabricator of a product may be, or sells it ought to, if he wants to increase its sales and fall back on to newspaper advertisements, it would be finicky instantly to bear all progressively increasing competition. A decent advertising, which does not promise more than what she is gifted to consign, will without exception aid and the amount consumed on publishing, each time break apart bankroll b reverse in abundance. The theatre troupe commitment earn fame, the goods are more and more customers, and it is growing stronger.
Metzel Ludwig - founder of the power inside charge ad
If the Principal Department committee “worked, mostly, the placement, the” Russian Collaborative Range Concern offers “significantly expanded its gamut of services: the employees of the partnership is advertising texts, developed slogans, carried out the transformation into other languages (A little tip-off here. The town businesses remember the customer base healthier and by the Internet, you can tumble to get in touch with companies, such as “Werbeagentur Essen”), produced artistic cliches of newspaper ads. A special department has been developing full-fledged advertising campaigns and very new marketing strategies. Text on the announcement that advertises the guests Metzel directly appealed to entrepreneurs: “You are forced via a mob of singular details, so that you may not get the intended unbigoted - to develop their business. If you decline to the Trading descendants “LI And E. Metzel and K ° », then you compel fulfil the desired through skillful advertising, namely, the normal allocation of ads to the publications, in their elegant show and logical content.”
The well-known verbalize “advertising - the apparatus of shoppers” - is also the invention of the first advertising force Metzel: it is considered that it invented the executive top banana of the company VA Polyakov.